CRM (customer relationship management), CRM software is a category of software that covers a broad set of applications and software designed to help businesses manage customer data and customer interaction, access business information, automate sales, marketing and customer support and also manage employee, vendor and partner relationships.
CRM software is designed to help businesses meet the overall goals of customer relationship management. Today's CRM software is highly scalable and customizable, allowing businesses to gain actionable customer insights with a back-end analytical engine, view business opportunities with predictive analytics, streamline operations and personalize customer service based on the customer's known history and prior interactions with your business
Fully data-driven customer service software providing sales reps and managers with intelligent reports and insightful analytics pertaining to customer’s buying behaviours, preferences, purchase history, etc., all with just a few clicks.
CRM shows Performance Management, Proposal and Contract Management, eCommerce, Relationship Intelligence, Analytics, Social Sales.
Integration CRM is the next step for organizations that want to optimize the power of social interaction to get better customer insight and channel their business processes to take appropriate action.